Shawna Cruise’s Story.
With all the wide-eyed optimism and confidence of youth, at 19 I started my entrepreneurial journey as an independent hairstylist, scratching together a degree in accounting and finance, ultimately building 3 full-service hair salons, spas and retail stores, hiring hundreds of employees and serving thousands of clients. I suffered through the excruciating pain of building teams and losing teams, long negotiations with banks, vendors, landlords and investors. I have spent sleepless nights figuring out which “Peter” had enough money to pay “Paul” and felt suffocated under the weight of debt, all in the pursuit of “success”.
I have felt doubt about my choices and have had many lives depend on them, wondering if I really had what it took…and what if I didn’t?
I was raised the only child of a single hippie mom and a brilliant alcoholic father. I didn’t think it was weird not having running water or electricity but I did know I was lucky because we “got” to move all our furniture outside in the summer sleeping under the stars and feeling the wind. We traveled the world hitchhiking, lived in a school bus and joined a commune. I was eating avocado toast before it was cool and followed a guru when the western world considered it witchcraft. I understood that adventure was opportunity, and anything was possible with creativity and commitment.